Who is Rich Dad?

Robert Kiyosaki, author of Rich Dad, Poor Dad—the #1 personal finance book of all-time—founded the Rich Dad Company in 1997 with the mission to “elevate the financial well-being of humanity.” Today, Robert and Kim Kiyosaki (author of Rich Woman), along with their team of advisors, transform the lives of tens of millions of people worldwide through their message of financial education and offering people a new way to think about money.

Rich Dad, Poor Dad and CASHFLOW Quadrant

Rich Dad and PEI

Starting in 2002, PEI began developing coaching programs for Rich Dad based on the principles of Robert Kiyosaki’s book, Rich Dad, Poor Dad. By offering an experience similar to the one Robert had with his rich dad, PEI was able to provide Rich Dad customers a support system to achieve their financial goals built on feedback, accountability, and encouragement.

Today, PEI offers coaching programs which include the Choose to Be Rich foundational course and programs specific to real estate investing, entrepreneurship, and investing in stocks and options.  Taught by personal coaches with real-life experience, the Rich Dad Coaching programs provide the financial education that is typically not taught in school and help individuals create a personalized plan to achieve their financial goals and exit the rat race.

Rich Dad Coaching

Rich Dad Coaching Testimonial

“The reason why we entered the coaching program was that we understood that amateurs do not have coaches, professionals do…Through the Rich Dad Coaching Program, we have increased our financial education, created weekly financial meetings with our companies, wrote and implemented a Plan to Be Secure for each company and our personal PBS, expanded our team, hired a personal book keeper, created 1 and 5 year goals, built our paper asset plan of action, had our context expanded, grown together as husband and wife and got very clear on where we wanted to go in life. What a great program and our coach was there to help us expand every step of the way.”

— Josh and Lisa L., Arizona, USA

Josh and Lisa Lannon

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